J.R. Watkins launches the "Live Hands On" Campaign. A multi-year integrated marketing campaign.
Our minds may be the master of our lives, but our hands are what get it done every day. For 148 years, J.R. Watkins has been there for the doers: for those whose hands scrub, soothe, sew, clean, care, cook, create, teach, toil, bathe, bake, make and more. Let's celebrate those hands: the array of things they know, the memories they make, the richer, fuller lives they yield.
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